The debt advisers at the free advice organisation Payplan claim to have unearthed an odd fact about iPhone users.
It's that there are more likely to be in debt and need help with financial problems than users of other mobiles - that's according to Payplan.
They can't resist new technology, they're vulnerable to internet marketing on smart phones and they have lower incomes.
Interesting, YouGov made a similar claim last year, suggesting that iPhone users were more likely to be overdrawn.
So it might be a good idea to have a quick look at the state of your bank account before looking at the new iPhone 5.