Lloyds is offering home buyers free iPad minis, in an intensifying mortgage war between major lenders.
However, mortgage experts warned against choosing a loan purely on the basis of a freebie.
The £349 internet-connected iPads, on offer for two months, up the ante in a contest for customers.
So far, the battle has featured lower fixed rate deals, cashback offers and free legal fees.
Lenders are vying for market share as the housing market recovers.